The Fantastic Four of SEO

The Fantastic Four of SEO

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Have you ever wondered why your SEO is lagging? Even when you have the basics down, your analytics are still not showing progress.

  • SEO plugins are installed on your site.
  • Meta descriptions are in.
  • Plugins are updated monthly.

Our experts at Connell Communications share four vital steps to improving your SEO without having to hire a professional.

  1. Mobile Optimization
    Whether you’re an e-commerce business or a counseling agency, your customers will most likely look for you via their mobile devices.
    With mobile on its way to overtake desktop, it’s important to have your site optimized.
    Mobile optimization involves several aspects such as the look of your site, functionality of the buttons and links, intuitive navigation, etc.
  1. Keyword Research
    Content is still the priority. In order to discover the right tone and information to build your customer’s trust, it is necessary to include keywords relevant to your industry.
  1. Social Media Presence
    This is a well-known fact, however many companies neglect their social media presence therefore losing points for their SEO.
    Active and refined social media activity gives your company credibility and helps build trust with your audience.
  1. Visual Content
    All of your visuals count toward your SEO ranking. Adding visual content such as images and videos engage your visitors, thus improving your SEO.

Millie Njezic
Strategist and Graphic Designer
Connell Communications

Summertime Corporate Attire Boundaries

Summertime Corporate Attire Boundaries

As the temperatures soar and the lazy days of summer approach, some mornings it’s tough to drag yourself into the office, let alone dress appropriately enough to conduct business.

You don’t have to dress down to stay cool, just adjust your wardrobe to accommodate higher temperatures while keeping your professional image intact. Here are some tips from Connell Communications to dressing professionally while staying cool in the summer heat:

 

Layering

Just as wearing layers work well in the wintertime, it can be very useful in warmer weather.  You can layer a sleeveless or cap sleeve dress with a blazer or a lightweight sweater.  This helps to combat the high heat/high air conditioning that you’ll encounter as you go in and out of buildings.  Anytime you’re wearing short sleeves, it is a good idea to have a lightweight sweater so you’re always prepared.

Skirt lengths

Not only are skirts fun, they are a cooler alternative to slacks in warmer weather. Just remember: when in an office setting, skirt and dress lengths should never be more than an inch or two above the knee.

Fabrics

Lighter fabrics make us feel more feminine and keep us cooler.  But take caution, the fabric you choose should never show through to your undergarment.  Always look in the mirror in each angle, and if possible, in different lighting, to make sure that nothing is showing that shouldn’t be.  

Hair Style

On a hot day, wear your hair up!   Try a chignon, French twist, French braid, or a low ponytail.  This will get the hair off the back of your neck and keep you cool while giving you a professional look.

Stockings

If you don’t want to show bare skin, there are lighter types of hosiery including knee high and thigh high styles.  These are a cooler alternative to full length pantyhose.

Footwear

Never get too casual on your footwear.  Closed toe shoes, pumps or sling backs are always the best choice in business settings.   Keep your sandals and open toe shoes for after-hours.

Makeup

In the summer months we all love to have that healthy, tan glow. Hot weather and makeup do not go well together, so opt for lighter makeup. Maybe skip the liquid foundation for a little bronzer to get a more natural look that will last throughout that hot day.

Fragrance

Wear a lighter, summertime fragrance or body spray.  Heavier perfumes tend to glut in heat, making even a little bit too much. Plus, body sprays are much cheaper than perfume!

 

Of course, every company has different guidelines on office attire.  Always keep in mind that how you dress, no matter the season, represents both you and your organization.

 

 

See you at the Point of Style,

Connell Communications

 

 

 

 

 

 

 

 

 

 

 

How to use social media for your marketing in three easy steps.

How to use social media for your marketing in three easy steps.

Connell Communications experts say the best results come from an integrated strategy: a healthy blend of traditional marketing and PR with a strong mix of social media. But what’s the best social media strategy for your business? The answer is in these three steps:

1.    Determine your objective: What do you want to accomplish?

Is your goal to increase revenue, or would it be more beneficial to increase attendance to your upcoming event? It is important to narrow down your focus to be able to clearly identify the strategic elements.

2.    Strategy: Plan how online relationships with people will change how you conduct business.

Your strategy will vary for different goals. Many of the strategic elements will overlap in both cases but if you only stick to one strategy for all your goals – you are not maximizing the desired outcome. If you’re organizing an event, make a Facebook event and start generating buzz on your social media platforms. Engage in a two-way communication with your audience and show them it is about them by listening and acknowledging their inquiries.

3.    Technologies: Decide which mediums support your strategy.

Choose your platform according to the nature of your business. If you’re an e-commerce clothing line business, Instagram and Pinterest will probably be your first choice due to the focus on the visual. Those same platforms might not completely work for businesses that offer services such as dealerships, but that’s why Facebook and LinkedIn will be a more adequate solution.

How does your business use the potential of social media? What are your relevant platforms? Where do you see the best results come from? Share your insights with us in the comment section.

Finding True North in 2016: A Personal Reflection

Finding True North in 2016: A Personal Reflection

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Why do you think nearly 50% of people who write New Year’s Resolutions fail at them within the first six months?

Maybe because we all have the attention span of an Instagram feed.

It takes real kick-your-butt effort to change ourselves into a better slice of awesome.

After living the last year in complete chaos – most of which I brought on myself and infected those around me with – I figured I could use a little advice on how to get my act together in 2016.

I wasn’t really looking for a miracle cure when I wandered onto Google looking for answers on how to write my resolutions. But what I found was every self-help blogger, psychologist, psychoanalyst and wannabe spiritual healer and their change-your-life tips and trends.

Did you know there’s a checklist for darn near everything you ever wanted to fix about yourself? Within seven easy steps you can solve practically every dilemma you’ve ever had and lose the last 15-99 pounds with triumphant success.

So I killed a small forest and ran dry at least two highlighters but I came up with a few good directions on where to start. Then, I crumpled all the papers. Threw them away. Turned on some Guns N’ Roses and started getting to the heart of the matter.

That’s right. The heart of the matter.

I got real honest with myself on what I wanted out of life. It takes losing a few good people you want back, missing a few good opportunities you definitely needed and falling short of the finish line one too many times to finally gain a little thing called perspective.
In honor of all those checklists – here’s mine.

Alyssa’s 2016 New Year’s Perspective

1. Live for the living. I’ve mourned the loss of some of the greatest people I will ever know. And now they’re gone, I would give practically anything to have even 15 more minutes with them. In 2016, I am going to make the time to actually show people how much they matter. In person. Before it’s too late. And I’m going to stop making excuses about how busy I am.
2. Be brief. Be brilliant. Be gone. In 2016, I am going to improve my explanations. Reduce negotiations. Decrease the amount of time defending my side of the story. Choose excellence over perfection. And spend more time exploring new adventures.
3. Cut the frayed strings. I have a great tendency to hang on too long. In 2016, I’m going to be unflinchingly honest about the ships that have sailed and the relationships that have outgrown their place in my life. Sometimes you have to be strong enough to change how your chapter is written. And sometimes you even have to write out certain characters.

And finally…

4. Have a fiber rich life. My Grandpa Jim told me if he would’ve known he was going to live this long, he would’ve taken better care of himself along the way. The very fiber of my life is to be the best version of myself for those that depend on me so much. Having a strong mental, spiritual and physical health is the thread holding it all together. My fiber comes in many forms and I’m going to take a loading dose in the coming year.

I hope you’ll take a few moments to think about where your compass is pointing in 2016. For me, it was one of the toughest conversations I’ve had with myself in a long time.

Wherever your path goes in the New Year – may you find yourself there,

Alyssa Connell
CEO

the Connell Companies

Three Reasons to Stop the Four Letter Words

Three Reasons to Stop the Four Letter Words

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One of the best ways to be in control in a professional environment is to have situational awareness. Know what kind of people you are surrounded by, then act and speak accordingly.

The way you speak may fluctuate depending on whether you’re with friends or in the corporate world. However, your language compromises your credibility no matter what the social circle.

Here are the top three reasons bad language can hurt your success.

Text Language

Why it’s bad: Slang vocabulary and abbreviations can make you look silly. Even worse, it could alienate clients or coworkers who are unfamiliar with the phrase. Your professional emails and texts represent not only you, but your entire company.

How to improve: Whether it’s an email or just a quick text, always be sure to use proper English and grammar. This will make you come off as more intelligent and more professional, making your reader respect you more.

Additionally, when you are working, stay away from phrases like “LOL”. You don’t have to sound pompous, just keep it on a professional level.

Poor Body Language

Why it’s bad: Your non-verbal cues and gestures can have a significant impact on your success. Standing or sitting with your shoulders slumped or arms crossed can give others the impression of insecurity, laziness and general disinterest.

How to improve: To be perceived as confident, you must stand tall, straight and make eye contact. This gives the outward appearance of credibility, strength and vitality. At first, improving your posture may require some effort, but it will come naturally in time.

Offensive Language                                  

Why it’s bad: Most employers view someone who regularly uses offensive language as impulsive. Therefore, they are less likely to be promoted to a leadership role. In extreme cases, your foul mouth may hinder your ability to remain employed. The higher you move up on the corporate ladder, the more that is expected of you as a professional. It is vital that you can hold your tongue and keep your cool.

How to improve: Watch your language both in and outside of the office.

At Connell Communications we have a Swear Jar. For every “bad word” we put 25 cents in the jar and the money then goes back into the company. At first, we had plenty of cash for daily pizza parties – but over time, our staff has adapted a cleaner, friendlier work environment. LOL. (Oh!)

Leadership roles require someone who has the ability to handle a tough situation with ease. It is vital to always be aware of the boundaries between your work and social life and to never let your guard down in a professional situation.

Do you have any other tips on how to promote more positive language?

See you at the Point of Influence,

Connell Communications