In a world where you’re constantly marketing yourself, the process of communicating your value to a potential client or employer starts with your “package.” The role of packaging in marketing is extremely significant and it is a huge part of getting consumers to notice products. Right or wrong, it has the same value for people.

Communication and the image you present often leave a lasting impression on the people you meet. Below are three messages to remember when putting together your “package.”

Answer the phone as if you’re talking to your best friend. Up to 37% of a positive first impression is based upon your tone of voice. On the telephone, that rises to 80% or higher.

People are visual by nature. We are drawn to what looks good whether that be a package or a person. Your body is a 3D “full motion” billboard you’re constantly showing to the world. Make sure you reflect what you want to be known for.

A majority of our messages are communicated non-verbally. Don’t underestimate the importance of posture and subtle movements. Make sure your body language signals your confidence.

Putting together the perfect package can go a long way in meeting your career goals. Make sure to stand apart from the crowd by conveying the right message the first time.

That’s the Point of Style,

C.J. Cummings
Communications Specialist
Connell Companies